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There's a mantra that real writers know but wannabe writers don't.And the secret phrase is this:NOBODY WANTS TO READ YOUR SH*T.
Recognizing this painful truth is the first step in the writer's transformation from amateur to professional.From Chapter Four:
"When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs-the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with every sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?"
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Big Ideas we explore include WHY people don't want to read your sh*t (or engage with your product/or listen to your talk, etc.) (hint: they're REALLY BUSY!), how to be worthy of their attention, why the hero's ...
And the secret phrase is this: NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional.