A Deeper Truth

A Deeper Truth - Tim Stroh, Catherine Moolenschot (Editor) | 2020-eala-conference.org PDF, TXT, FB2. EPUB. MOBI. The book was written on 2021. Look for a book on 2020-eala-conference.org.

INFORMATION

AUTHOR
Tim Stroh, Catherine Moolenschot (Editor)
DIMENSION
12,13 MB
FILE NAME
A Deeper Truth.pdf
ISBN
6664267022651

DESCRIPTION

A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails. Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation.

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A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive succ... Such scenes have long been ridiculed, but perhaps they actually express a deeper truth about the human condition than was hitherto suspected? Chris Walton Törbel, Switzerland. Should Dorothy L ... Lies that told a deeper truth." I spend my days helping people tell stories.

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